The resume version,
and then the version
that is actually useful.

I am an INTP by nature — a pattern-finder. I approach a menu the way I approach a system: find the logic, remove the waste, identify what is actually doing the work. The applied nutrition training means I can look at a dish and think about both its cost and what it does in the body. The operations background means I care about whether that dish can be made consistently at 7pm on a Saturday with the team you actually have, not the team you planned for.

I have hired people I should not have hired, and kept people longer than the numbers justified. I have over-invested in kitchen equipment and under-invested in written systems. I have had the conversation with a staff member that nobody enjoys having. I have watched a business look operationally fine while the unit economics were quietly failing. I know what a POS report looks like when the business is in real trouble.

I write and consult about these things specifically, not as lessons-learned performance, because the specific version is the only version that is useful. The general version — hiring is hard, cash flow matters, build systems early — everyone already knows the general version. It helps almost nobody.

At Lifecode Genorex, I work at the intersection of food science and preventive genetics. The work involves developing nutrition-aligned recipe systems and building the content and marketing infrastructure for a health-technology brand. It is the most intellectually interesting intersection I have worked in: what genetic data reveals about how individual bodies process specific foods, translated into practical, cookable, everyday meals.

The consulting work at Posdol runs alongside this. It is focused on the areas where I have earned the right to be specific: cloud kitchen operations, menu engineering, food startup advisory, and content systems for food brands.

The Yellow Door Burger closed in February 2020 — before the lockdown, not because of it. The unit economics did not justify continuing. Some of the initial investment was recovered. Debt was cleared. The decision to close was a decision, not a failure of nerve or a surprise.

Seoul Sandwich ran for 15 months, from October 2023 to January 2025. It was a delivery-first Korean sandwich concept operating from Padi, listed on Swiggy and Zomato. The product worked. The margin structure did not support the model at the scale we were operating. The business closed intentionally.

I am not performing resilience about either of them. They are simply part of the record — and they are the source of the most specific things I know about running food businesses in India.