Work
The case studies describe what was done, what the numbers showed, and what came from it. The work is the credential.
Cloud Kitchen — Delivery First
Closed — intentionalPadi, Chennai · Oct 2023 – Jan 2025 · 15 months
Delivery-first Korean sandwich concept. Built from concept to platform listing. Swiggy and Zomato. Ran for 15 months. Closed when the margin structure stopped making sense.
Read the case studyQuick Service Restaurant
Closed — intentionalChennai · Aug 2019 – Feb 2020 · 6 months
Physical burger QSR with full P&L ownership. Built from scratch — kitchen, menu, team, vendor relationships. Closed intentionally when unit economics didn't support continuation.
Read the case studyHealth-Tech Brand
Active — Apr 2025Chennai · Apr 2025 – Present
Built the content infrastructure and marketing systems for a preventive genomics brand — from prompt libraries to lead generation tools to full campaign execution.
Case study coming soonEarly-Stage Startup
2022 – 2024Chennai · 2022 – 2024
Founding team operations contributor from incorporation: compliance, HR systems, vendor management, and strategic advisory through the early scaling phase.
Case study coming soonWhy this matters
The cloud kitchen experience is the basis for the cloud kitchen consulting. The menu failures are the basis for the menu engineering work. The content systems built at Lifecode are the same systems offered to food brands. There is no separation between what was built and what is taught.
"I closed both businesses intentionally. That decision — recognising when a business's structure doesn't support its continuation — is a skill most founder content doesn't discuss."